Project duration: 6 months
Scope: SEO Strategy, Content Alignment, Internal Linking, Non-Brand Growth
Every project starts with a conversation and a problem to solve. These stories reveal how I help brands clarify their structure, strengthen their presence, and make it easier for the right people to find them. Real context, real collaboration, real results.
Project duration: 6 months
Scope: SEO Strategy, Content Alignment, Internal Linking, Non-Brand Growth
A key landing page on a non-English website was struggling to rank for important non-brand queries.
I led a targeted SEO project to resolve keyword cannibalisation, strengthen content signals, and clarify which page should rank, all while working in a language I do not speak. By refining page structure, improving content depth, and strengthening internal linking, the website saw a 40% increase in clicks, a 27% uplift in conversions, and more stable rankings for high-value terms.
Project Duration: 8 months
Scope: SEO Strategy, UX & Conversion Optimisation
A leading mobility brand was well-known but struggled to convert visitors online. I led a full SEO and UX optimisation project to simplify navigation, improve on-page content, and strengthen conversion paths for both B2B and B2C audiences. By aligning SEO insights with PPC performance, the brand reduced ad spend by 36%, increased bookings by 18%, and achieved its highest level of partner interest in two years.
Project duration: 6 months
Scope: Technical SEO, Architecture, Content Strategy
A niche eCommerce retailer with over 800 products struggled with declining visibility and confusing site structure.
I led a full SEO restructuring, fixing technical issues, redesigning the website architecture, and connecting high-traffic content to product pages.
The result? A 174% boost in organic visibility and 15% more revenue within six months.
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