The person behind the strategy

Over the past six years, I’ve worked at the intersection of data, creativity, and human behaviour, helping entrepreneurs, creatives, and global brands grow online with purpose and precision.

I believe the best digital strategies are built through collaboration, grounded in empathy, and guided by evidence.

For me, SEO isn’t just about driving traffic; it’s about helping ideas, products, and people find their right audience — clearly, confidently, and sustainably.

This human-centred, data-led approach has become the foundation of everything I do: combining strategy with story, structure with creativity, and growth with integrity.

Over the past six years, I’ve worked at the intersection of data, creativity, and human behaviour, helping entrepreneurs, creatives, and global brands grow online with purpose and precision.

I believe the best digital strategies are built through collaboration, grounded in empathy, and guided by evidence.

For me, SEO isn’t just about driving traffic; it’s about helping ideas, products, and people find their right audience — clearly, confidently, and sustainably.

This human-centred, data-led approach has become the foundation of everything I do: combining strategy with story, structure with creativity, and growth with integrity.

Turning Vision into Growth

The digital landscape is always evolving, from shifting search behaviours, to the rise of AI. But one thing remains constant: businesses need more than traffic, they need clarity, connection, and conversion.

 

For me, SEO isn’t just about rankings. It’s about:

Designing websites that work harder

Clear structures, smooth user journeys, and accessible experiences.

Turning visibility into real results

More enquiries, sales, and meaningful connections with your audience.

Staying ahead of change

Adapting strategies to new technologies, algorithm updates, and user expectations.

Brands I’ve worked with

Beyond SEO: Who I Am

Outside of strategy sessions and audits, you’ll usually find me with a paintbrush in hand, camera around my neck, or boarding a plane to explore somewhere new. I’ve always been a curious explorer and I bring that same curiosity into my work.

Travel, art, and creativity fuel my approach: they remind me that growth isn’t just about numbers, it’s about connection, stories, and the bigger picture.

“I didn’t even know how to explain what wasn’t working with my site, but Marlène listened, asked a few sharp questions, and within a month we had more traffic and more people buying. She’s a gem.”

Tanya B.Eco candle shop owner

Get found. Get clicks. Get results.

© 2025