Brands I've worked with
I help businesses become easier to find, easier to trust and easier to choose through SEO, AI search, website architecture and content strategy. I love understanding systems, following patterns in data, and helping businesses see opportunities they haven't spotted yet.
I'm French and currently based in Bangkok, working remotely with businesses around the world. Over the past seven years I've worked agency-side, in-house, and independently, helping businesses solve complex search challenges across international markets, including leading global SEO strategy at Hurtigruten.
I love understanding systems. Whether it's analytics, website architecture, or the way people search, I'm always looking for patterns. Data tells me where things are today. Strategy helps decide what to do next. Possibility is what allows me to see where a business could go before it gets there. I believe the best decisions happen when those three things work together.
I enjoy untangling complex systems, whether that's a website, a content strategy, or the way people search. Outside work you'll usually find me exploring a new city, reading, or occasionally sharing thoughts on search and slow travel through the blog.
This is how I approach every project.
Every project starts with questions, not assumptions. I like understanding how businesses work, how people search, and how websites fit into the bigger picture. The more curious I am, the better the strategy becomes.
Ideas matter, but they need grounding. Analytics, search behaviour, user research and real business data help separate assumptions from opportunities. Data doesn't replace judgment, it sharpens it.
Data explains where you are today. Strategy helps you move forward. I enjoy helping businesses see what they could become, then building a practical path to get there. Sometimes the biggest opportunity isn't fixing what's broken. It's seeing potential that hasn't been realised yet.
Brands I've worked with
I enjoy working closely with curious teams who care about doing things well. I ask a lot of questions, challenge assumptions when it matters, and try to make complicated decisions feel much simpler. My role isn't to overwhelm you with recommendations, it's to help you focus on the decisions that will actually make the biggest difference.