Blog
Practical ideas on SEO, AI search and digital visibility, with the occasional detour into slow travel. New posts are on their way.
Why a leaked Google ranking attribute isn't "confirmed," and what actually earns trust with search engines, AI assistants, and real readers — including what it means for small businesses.
What Search Console's new Generative AI performance report actually shows, why impressions aren't citations, and what it means for local businesses too.