Selected Work
Every project starts with a conversation and a specific problem to solve. These are a few of them, real context, real numbers, nothing invented.
Travel & Tourism · 20 months
When multiple pages competed for the same search intent, rankings stalled. Clarifying ownership and rebuilding the content strategy transformed branded visibility into sustainable non-brand growth.
View full case studyRetail / eCommerce · 8 months
Years of growth had left the site difficult to navigate for both customers and search engines. Rebuilding the architecture reconnected content, products and revenue.
View full case studyTransport & Mobility · 8 months
People could find the business, but they weren't taking action online. Aligning SEO, UX and paid media turned visibility into bookings instead of phone calls.
View full case studySearch doesn't happen in isolation. Website architecture shapes discoverability. Content builds authority. Trust drives conversions. AI search connects all of it.
That's why I don't treat SEO, content and websites as separate disciplines. They're parts of the same system.
For when the structure itself is the problem.
See the Website Architecture ApproachFor businesses growing across markets, languages and cultures.
Explore International SEO & GEO Strategy